Truffles, caviar, and other fine food – but please use free range and fair trade. Researchers at the University of Toronto have found that the upper echelons of society is only the taste of your delicacies, but also the origin.
Educated people with high incomes, enjoy sophisticated things. But also raise ethical issues for the High-Society a large role as Emily Huddart Kennedy, Professor of sociology, together with colleagues from the University of Toronto found out.
The researchers analyzed the purchase behaviors of more than 800 food buyers in Toronto and divided to suit your preferences into four groups: Gourmets, ethically conscious eater, neither, and ethically-conscious Gourmets. A comparison with the income showed that The Gourmets, who lived at the same time ethically aware, had by far the most money, a fine education and appropriate Jobs. In contrast, persons who are neither Gourmets were placed on the ethical safety of their food value, had a relatively low social and economic Status.
Kennedy concludes: "To signal a high Status, it’s not enough to say, ‘ Oh, I should go to this new Food Truck or Restaurant was opened.‘ Now, it must have the connotation, to be good for people and the environment: Foie gras could be great, but only if it came from regional, self-bred and-reared, happy and free-running geese. So a high Status today."
ZOU